Ive just bought a racecar to race in the Pro7 series starting next season. Obviously im after a sponsor, Im thinking of only having one sponsor who can have all parts of the car for advertising (except forseries sponsors spots; toyo, kyb and koni).
I have no idea what advertising costs a company. What im asking you guys/girls is,What is a comparable money value for full signage on my racecar (and doors of my towing/daily driven car) as opposed to them paying for advertising for a billboard or something similar!
Im not after massive amounts of money, just trying to decide how much to ask for in accordance with how much advertising they would get out of my racecar and daily driven car.
Guess this quesiton is more directed at current or past business owners, or people who have had sponsors before.
Cheers
skyline_guy_r34,
Mar 25, 7:33pm
Up to the top for the night
bill-robinson,
Mar 26, 6:28am
Thirty people giving $100 each is a lot easier to find than one person with $3000 to throw in the wind.
ct9a,
Mar 26, 6:33am
have you raced before!
r15,
Mar 26, 8:40am
sponsors these days are getting hard to find. businesses dont seem to have any spare money.
fiatracer,
Mar 26, 9:27am
remember to include signwriting costs. you don't want to promise lots for say $1500, then find the stickers cost you a grand. And what if you have a biff and signwriting needs to be replaced!
elect70,
Mar 26, 11:08am
Be lucky to find 1 sponsor , i used to sponsor a drag racer for $5G a year which gave mebonnet space , others similar amounts .You have todo a proper plan outlining where it will be seen , how often , will it be on TVetc Approach lots & make itsound like you are doing them the favourletting them use your car as bill board .
johnf_456,
Mar 26, 11:21am
Well said kaz some very good points raised.
attitudedesignz,
Mar 26, 12:13pm
Speaking from a business owners point of view i think kaz' has it covered.
If someone came to me with a PROPER sponsorship proposal package i would still go right through it with them.
Whereas if it was a matter of discount parts/prices it would be better for both especially if you're just starting out.
Another thing to keep in mind, with 90% of sponsorship deals in NZ it's not what you know, it's who you know. Years ago when a mate was doing rallies AND track racing (2 different cars at same time) his sponsors were friends. For example the butcher he bought his meat from for years sponsored the glass and paint on the rally car AND supplied the meat for after event BBQs.
It may have cost the butcher 'bout $500 a year but believe me having someone sponsoring glass in a rally car is a biggie.
So i guess what i'm trying to say is maybe get 'bits' of the car sponsored instead of the whole car.
Holy crap that was hard trying to get that outa my head and into something kinda ledgible LOL.
mk3zephyr,
Mar 26, 1:18pm
Ive been racing a fair few years now and Sponsors are getting harder and harder to find. I have a couple of long time sponsors and get no money from them only product, one sponsors my oil etc which would come to about $300 or so a season and the other sponsors my cleaning stuff for the car (degreaser, car wash etc), had a computer outfit fix up one of my home PC's for nothing so for that i put his company's name on my car and website, Thats the sort of thing i get, works fine as it all add's up in the long run and saves a few bucks. Unless you have done something special like winning an NZ title or such or are already in the top tier of motor racing forget about the big bucks until you reach that point and sorry to say to reach that point a heck of a lot of the input will be from your wallet. In saying that though make up a CV (powerpoint or whatever) to market yourself and your car etc to prospective sponsors, add in what you want but ultimately they will want to know what you can offer them (Website,TV Coverage, Static display of your car at their business etc etc). I have pretty much given up on chasing the big sponsor and race out of my back pocket, it would be awesome to be able to get a nice new set of tyres or have someone say "here throw this nice race engine in your car" but realistically it isnt going to happen (hint hint lol) unless a lotto win comes my way, Still i would rather be out getting the adreneline buzz of racing than sitting around in a pub blowing my money on Alcohol and Geegee's
carmedic,
Mar 26, 8:31pm
In reality the ???value??
mk3zephyr,
Mar 26, 8:39pm
Even if you get offered product you dont or cant use, take it anyway, use it in the pits as a give away when the public are strolling around having a look, everyone loves a freebie, you may build up a fan base that can lead you places as well
cuda.340,
Mar 26, 9:04pm
you have to prove yourself before you can nail a sponsor, i raced for years before i nailed the big one & now that i have a internationally known brand on my car the small time offers keep rolling in. generally i don't accept product only, to have your name on my car is a minimum $1000 per season plus product & i'm talking a sh!tload of product. one of my sheds is so full of carb cleaner, antifreeze,filters & plugs, i'll be able to bequeath years of supplies in my will. my lawn mowers, chainsaw & waterblaster all run on racegas & so on. But i all comes down to having a winning track record in the first place. start a CV as previously suggested.
clark20,
Mar 26, 9:09pm
To give you an idea on advertising a page in Classic car or performance car is $2-3K
foxdonut,
Mar 26, 9:22pm
$300 bucks a month for clicks on the Internet is a reasonable figure for a decent visitor base website if the campaign is self managed.
Look for automotive website owners who are starting out, they'll be keen for any exposure they can get and might be able to offer contra advertising online for you.
smac,
Mar 26, 9:26pm
When the Toyota series first started I remember some ice cream company giving a run down on why they sponsered. It was simply numbers - they new they would get X amount of air time which would normally cost them $Y.
But that's the Toyota series. Pro 7's you'll need to focus on crowd numbers, foot traffic through pits etc
Oh and I still don't remember which ice cream company.huh.
kaymay88,
Mar 26, 10:46pm
for a start, as YOU are starting out, Id be inclined to approach a sizable wrecker in your area, and tell them they can have both front doors and bonnet, and in return they help supply you with cheap/free second hand parts IF you damage the car, lowering your unexpected costs, and giving them advertising that is, at least initially, free.
Secondly, there is a saying that 'heavyweight boxers arent fighters, they are business enterprises', they make more off endorsements and shirts etc etc than their fights, its about creating an image that is saleable to the public.
Start by creating a proper team name and team logo. get a dozen shirts, for you and pit crew, give the first dozen or so away to fans or spectators, after that, maybe youll sell a couple every few race meets.
Start a facebook page with upadates, photos, information etc. Think about how you can promite ourself as a racer, your car as a billboard, and the whole package as an image that people will like and identify with.
Good luck!
crosis_nz,
Mar 27, 12:04pm
Have helped drivers make CV's and sites, and have also been a sponsor on cars, locally and overseas.
The key thing to remember in my opinion is sponsorship is the wrong word. You are making a business deal. For X dollars you undertake to have your car at X number of events with their logo on (a plan helps), they will appear on your website for X number of months, and you and the car can be used at X number of promotional events.
I agree with an earlier sponsor about easier to seek multiple than just one. However if you need 5k, I would be looking at a principal sponsor for 50% and 2 to 5 smaller ones depending on how easy it is to sell.
A generic CV is great, but where we had someone who was a real possibility we had the most success when we photoshopped the logos onto the car and actually showed them what it would look like. Its amazing how many times they opened the presentation,saw their logo and just agreed.
skyline_guy_r34,
Aug 30, 5:14am
Cheers James,
Already spooken to him and they only do team event sponsorship, I said that I had a pit crew etc so was team related, but not good enough unfortunately.
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