Really, they felt they needed to apologise?

cantab1971, Feb 2, 5:32pm
what on earth is the world coming to when BMW / MINI feels the need to say sorry for a weather system!next we'll hear of someone trying to sue them over it!gawd.

http://www.stuff.co.nz/life-style/motoring/6359823/BMW-apology-as-Mini-stunt-goes-horribly-wrong

grangies, Feb 2, 6:41pm
NAZI affiliated guilt.

Because BMW built airplane engines for the NAZI's they must feel they have to apologise for everything they do until the end of time. Even if it's not their fault. lol.

saxman99, Feb 3, 2:38am
Sounds more like they wanted people to know they named it before everything went pear-shaped, rather than after people started dying.

foxdonut, Feb 3, 4:38pm
Seems like a stupid idea in the first place.

moosie_21, Dec 6, 9:58am
Amen, snowball effect, the stupidity just mounts up!