what is the difference--1500cc VVTI,only thing I can see is hatch cap seems to be chrome on Allex/painted on Runx,trim appears to be the same,and both seem to have 2wd/4wd options
tamarillo,
Nov 29, 12:53am
Alex is badge engineered runx for different market segment. Apparently they sell through different show rooms in Japan. Hope I have that right, there are experts here who can expand.
vtecintegra,
Nov 29, 12:56am
Yep they went through different sales channels in Japan just like the earlier Corolla/Sprinter.
frank1,
Nov 29, 12:58am
Guess my next question would be why bother?--but guess that's the japanese market
pauloc,
Nov 29, 2:28am
Japanese market is huge. So is Toyotas range. Very few dealerships are big enough to hold their range of 50 vehicles and sub variants. Makes perfect sense when you are there.
kazbanz,
Nov 29, 3:10pm
There are two Toyota chains in Japan-one sold Runx one sold Alex In NZ we badged the same car Corolla. Within each product group you then have various grades of vehicle. Ie different trip spec etc. It really is that simple. The thing is guys there are more people in one City in japan than all of NZ
westwyn,
Aug 18, 4:25am
For a while there were no less than five Toyota dealership brands- but they've since pulled it back (during the GFC and the general retrenchment of the Japanese domestic market). Nissan do a similar thing with Red Stage and Blue Stage.
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